The Google Authorship program protects webmaster content. Google Authorship webmasters can link content they publish on their domain to their Google+ profile. Consequently, their content is tracked by Google. If another person plagiarizes content by copying content and pasting it into another website – Google will downgrade their page.
- Set up your Google+ Profile Page. Gmail users already have a Google+ account.
- Add contributor links. Go to your Google+ profile page and click ‘Edit Profile’ then the ‘About’ tab, then scroll down until you find the profiles. Click ‘Add Custom Link’. Add links to wherever you post content or wherever on the web you connect with others, including social media accounts.
- Post frequently to your Google+ page. This builds a history of fresh content. This is important for Google to track you as a topic authority, and it gets people to look at your page.
- After you’ve created a Google+ Authorship Profile, wait several days for Google to recognize changes. Then you will begin to see your Authorship photos appear in search results. You’ll also want to provide your Google+ ID when guest-posting.
More info at AuthorLinks.net