Website Design
The Internet, corporate Intranets, corporate extranets and Electronic Commerce is changing the foundation of private and business life. The World Wide Web is a key factor in this revolution. Establishing a Web site can be one of the most important business moves you make. Because of the enormous potential and significant investment involved, it is essential that you make this move thoughtfully. Presented below are helpful tips on Web site planning, on effective implementation and on continuing refinement in tapping the full potential of the Web. It is a six-step process to ensure that your Web site meets your business objectives, now and in the future.
Executive Summary
The Internet and corporate Intranets, particularly the World Wide Web, are changing the way we do business. These networks empower people to get the information they need, quickly and easily, regardless of its physical location.
In addition, they provide a high level of interaction between people and information, so the information delivered can be custom-tailored to meet the needs of each individual. As a result, the Internet and Intranets are growing at an unparalleled rate, and bringing about a revolution in business and communication.
Today, approximately 2,000,000 Web sites are in operation, and more are being added daily-not only on the Internet, but also on private Intranets. In fact, at the beginning of 2000, 100 percent of Fortune 1000 companies had already implemented Web servers on their Intranets, and 80 percent were planning to establish extranets for business-to-business relations.
Implementing a Web site may be one of the most important moves your company makes. Web sites, with their nearly universal reach and highly-interactive nature, present opportunities that are not available through other means. Through Web sites, organizations can increase revenues,
decrease costs and build tighter relationships with their customers, employees and business partners.
But Web sites can require substantial investments to create and maintain. Web site spending by companies ranges from $15,000 for small companies to more than $1 million for large companies. Whether you are considering a Web site for the Internet or your Intranet, it's important that you plan and implement it carefully. Only in this way will you realize the full potential of your site and gain a handsome return on your investment. AptLink provides starter webs for $50.
Planning and building a Web site requires expertise in a wide variety of new areas, including Web technologies, the unique aspects of the Web
as a medium and the cyberworld resources available, such as Web search engines and Web advertising, to help you generate traffic to your site. To get on the Web quickly, without sacrificing the effectiveness or quality of your Web site, you may want to seek assistance from outside organizations that specialize in Web planning, deployment and refinement.
This document describes the explosive growth of Web technology and its potential. It also presents a six-step, business-oriented process for planning, deploying and maintaining an effective Web site. These steps provide an overview of the factors you need to consider in incorporating the power of the Web into your business. Use these steps as a guide to help you tap the full potential of the Web and make it an integral part of your overall business strategy.
In addition, they provide a high level of interaction between people and information, so the information delivered can be custom-tailored to meet the needs of each individual. As a result, the Internet and Intranets are growing at an unparalleled rate, and bringing about a revolution in business and communication.
Today, approximately 2,000,000 Web sites are in operation, and more are being added daily-not only on the Internet, but also on private Intranets. In fact, at the beginning of 2000, 100 percent of Fortune 1000 companies had already implemented Web servers on their Intranets, and 80 percent were planning to establish extranets for business-to-business relations.
Implementing a Web site may be one of the most important moves your company makes. Web sites, with their nearly universal reach and highly-interactive nature, present opportunities that are not available through other means. Through Web sites, organizations can increase revenues,
decrease costs and build tighter relationships with their customers, employees and business partners.
But Web sites can require substantial investments to create and maintain. Web site spending by companies ranges from $15,000 for small companies to more than $1 million for large companies. Whether you are considering a Web site for the Internet or your Intranet, it's important that you plan and implement it carefully. Only in this way will you realize the full potential of your site and gain a handsome return on your investment. AptLink provides starter webs for $50.
Planning and building a Web site requires expertise in a wide variety of new areas, including Web technologies, the unique aspects of the Web
as a medium and the cyberworld resources available, such as Web search engines and Web advertising, to help you generate traffic to your site. To get on the Web quickly, without sacrificing the effectiveness or quality of your Web site, you may want to seek assistance from outside organizations that specialize in Web planning, deployment and refinement.
This document describes the explosive growth of Web technology and its potential. It also presents a six-step, business-oriented process for planning, deploying and maintaining an effective Web site. These steps provide an overview of the factors you need to consider in incorporating the power of the Web into your business. Use these steps as a guide to help you tap the full potential of the Web and make it an integral part of your overall business strategy.
Background
Web technology makes possible exciting new business models for marketing, communications, commerce, publishing, advertising, client/server applications, telephony, business process optimization, entertainment and eventually broadcasting. With a Web site, an organization can reach a worldwide audience of literally millions of people, quickly and effectively. Because the Web is interactive, it can custom-tailor the information it delivers to each person for maximum impact. That's why organizations and individuals are implementing Web sites at an astonishing rate.
Today, an estimated 2,000,000 public Web sites are in operation. ActivMedia predicts that Web site expenditures will reach nearly $10.6 billion by 2000. The Yankee Group estimates that annual Web site spending by companies with less than 100 employees ranges from $15,000 to $25,000. For companies with between 100 and 500 employees, that range increases to $75,000 to $125,000. For companies with more than 500 employees, annual Web site spending is estimated to range between $250,000 and $1 million.
In a June 1999 survey of 1,100 businesses that are already conducting business on their Web sites, ActiveMedia found that 31 percent said they were profitable, and 28 percent more said they expect to be profitable in the next 12 to 24 months. These 1,100 businesses accounted for $130 million in Web commerce revenues in June 1999 an annual run rate of over $1.5 billion. This $130 million represents only a small portion of the total business conducted on the Web.
The potential audience on the Internet is enormous. More than 35 million Americans now use the Internet, 9 million of whom started using it in 1996. International Data Corporation (IDC) predicts that in 2000, there will be 270 million Internet users. The Web is a particularly attractive medium because it reaches consumers as well as business users. Today, 60 percent of computer users in business are connected to the Internet compared to 30 percent of home users. IDC expects the percentage of both to more than double by the year 2001, increasing to 95 percent of home and 95 percent of business computer users connected.
Today, an estimated 2,000,000 public Web sites are in operation. ActivMedia predicts that Web site expenditures will reach nearly $10.6 billion by 2000. The Yankee Group estimates that annual Web site spending by companies with less than 100 employees ranges from $15,000 to $25,000. For companies with between 100 and 500 employees, that range increases to $75,000 to $125,000. For companies with more than 500 employees, annual Web site spending is estimated to range between $250,000 and $1 million.
In a June 1999 survey of 1,100 businesses that are already conducting business on their Web sites, ActiveMedia found that 31 percent said they were profitable, and 28 percent more said they expect to be profitable in the next 12 to 24 months. These 1,100 businesses accounted for $130 million in Web commerce revenues in June 1999 an annual run rate of over $1.5 billion. This $130 million represents only a small portion of the total business conducted on the Web.
The potential audience on the Internet is enormous. More than 35 million Americans now use the Internet, 9 million of whom started using it in 1996. International Data Corporation (IDC) predicts that in 2000, there will be 270 million Internet users. The Web is a particularly attractive medium because it reaches consumers as well as business users. Today, 60 percent of computer users in business are connected to the Internet compared to 30 percent of home users. IDC expects the percentage of both to more than double by the year 2001, increasing to 95 percent of home and 95 percent of business computer users connected.
